What Media Kit would be Best to bring Awareness about CGI and Artificial Intelligence

It is important to bring awareness about the emerging trends/ tools in media relations. We can do this with the media kit which consists of news releases, press releases, backorder, infographics, news conferences, social media microblogs and many more. To introduce the emerging trends, we can do this several ways, but each way has its pros and cons.

Firstly, social media is a crucial way in which CGI and AI can be introduced. The majority of the Millennial and Gen Z generation receive most of their information from social media. Introducing this emerging trend on social media would mean that this would reach a large demographic. However social media is known as below-the-line marketing therefore it may not reach the wide range of audience only those who follow the account or have similar interests. This can be resolved by paying to promote the posts/ microblogs to reach a wider audience, but this does not guarantee the maximised reach we need to increase awareness.

Another useful media kit tool that could be used is press releases. It is important that stakeholders are aware of this change in media relations and being transparent with them can help maintain a strong relationship with them. Press releases are a good way to have a two-way conversation about the emerging trends. Stakeholders and journalists can ask the business questions to receive more in-depth description of the emerging AI and CGI trend in media relations. The press are then able to publish the information from the press release which will reach a larger audience as different platforms will have this information. This is an effective way to increase awareness for this trend. However, this may become ineffective if CGI and AI become just a trend in the industry at the moment and the publics will not care enough because they have moved onto the next trend in media relations.

The two media kit tools mentioned in this post are not the only ways in which this emerging trend in media relations can increase awareness. There are endless possibilities on how companies can release information to the publics. Additionally, they can be released using multiple tools in the media kit to maximise output and awareness.

Leave a comment below on which media kit you would use to bring awareness on the emerging trends in media relations.