The Opportunities and Challenges in Integrating CGI in Media Relations and Campaigns

Computer Generated Imagery (CGI) has been used in the film and television for many years the first one being Westworld in 1973 with many using CGI to create whole movies such as Toy Story and the iconic Avatar in 2009. This advancement alone shows how much technology has developed and in the twenty-first century technology is developing even quicker and it has developed into other industries such as media relations. We have mentioned it previously the use of CGI in surrealist marketing. This is an exciting new concept for marketing however, these can have their opportunities and challenges in media relations and campaigns.

Some companies and film productions do this very well, but this is not always the case. There are times when CGI has made a project or campaign look cheap and unprofessional. So this does not occur, companies need to spend a considerable amount of budget to make it effective. This trend in media relations/ campaigns has made advertising exciting, innovating, and captivating. This tool has enabled marketers to be creative on a different level and unleash a different universe for the public. Therefore, there is an opportunity here to engage the target audience and any new customers it entices. This tool also makes a brand’s strategy more versatile as it is a new tool which can be used as another way to promote their product.

However, there are challenges which face this emerging trend in media relations and campaigns. Firstly, the most common CGI surrealist marketing we have seen is the enlarged products on famous landmarks. If the consumer sees too much of this marketing your brand can become out-of-date and look like a “follower”. Marketers should aim to be “innovators” rather than “followers”. This concept has also been described as misleading as none of it is real and it is portraying a picture which is not reality. Lastly, consumers have just started to see this become a tool in media relations and it has gone “viral”. Viral marketing is obsolete and may not be able to pass the test on time.

This paradigm shift in media relations is important because it has made the market much more competitive as consumers are looking for the most creative and experimental marketing. This could lead to this field becoming even more exciting and we must make sure that there is constant research going to what is trending in the industry, so your brand is ahead rather than behind in media relations. Trends in media relations are constantly changing and can make campaigns obsolete which could make the brand obsolete.

Websites used: https://www.linkedin.com/pulse/cgi-takeover-pros-cons-new-markevolution-etoto-media/

https://yordstudio.com/cgi-ads-are-the-new-viral-marketing-benefits-and-top-examples/#:~:text=CGI%20advertising%20represents%20a%20paradigm,lasting%20impression%20on%20their%20audience.

Leave a comment on what you think about the use of CGI in media relations and campaigns and the opportunities and challenges.